Un-convention Blog


This is our old website.

The new web hub can be found here: www.unconventionhub.org

Welcome to Un-convention, a series of regional, national and international music conferences and events for the grass roots of the industry.

Next Event

Un-convention Salford 1st, 2nd & 3rd October 2010

*Early Bird Tickets Now On Sale*

A limited number of tickets are now available for Un-convention Salford, priced at £40 for the full three day event.

Register for Un-Convention Salford 2010 in Salford, United Kingdom  on Eventbrite

In what promises to be another fantastic event, this will be the third Salford edition and follows recent Un-conventions in Mumbai, Groningen, Medellin and Brisbane. Further details will follow very soon.

Recent Events

Un-convention Brisbane 12th & 13th June 2010

Hunz performing at Un-convention Brisbane, June 2010

The first Un-convention in Australia, and another inspirational event. Thanks to Dave Carter and all those involved in putting this together. Panels, interviews and music can be found at www.unconventionbrisbane.com

Un-convention Medellin 19th, 20th & 21st May 2010

Picture by Camilo Pena

Thank you to everyone involved with Un-convention Medellin, it was a truly incredible experience. Andrew Dubber sums it all up pretty well in this post.

We’re already making plans for future events in Bogota so we’ll keep you posted.

Picture by Mauricio Plazas, Un-convention Medellin – May 2010

Un-convention Factory 8th May 2010

Okay – wow! Thanks to everyone involved with the Un-convention Factory event – it was an amazing day, great people, great bands, great conversation and an amazing album at the end of it all. Footage, links, photos, tunes and news to follow – Colombia next for Un-convention Medellin so bare with us a little.

…and here IS the album – recorded, mixed, mastered and released in twelve hours at the Un-convention Factory

The Day Of The Idiot by Un-convention

Any artists who didn’t get the chance on the day, but want to upload a track to the Un-convention player can still do so here.

Thanks again, hope to see you all soon, and stay in touch.

in association with

Un-convention Factory – 8th May 2010 in Macclesfield.

Seeing as Un-convention is all about bands, artists and their music we wanted to show some of it off. Un-convention Factory has 300 people all contributing to the day, seeing live recording, helping design sleeves, discussing release strategies and examining the music industry. In our fabulous music player below are just some of the tracks from people who are involved in Un-convention Factory.

Please feel free to share, tweet, facebook, blog, embed or link to the player in order to spread all this great music. Just click the ‘share’ button and go right ahead. If you attended Un-convention and haven’t uploaded your track yet then head over here to do so. It’s dead simple and will only take a few minutes to add your music to the player via SoundCloud.

More info…

The next Un-convention event is a little different to previous ones. We’ve teamed up with the creators of iconic indie-rock footwear, Converse, to embark on a unique music experiment, where we will be recording, producing and releasing an album in one day. The ‘factory’ will consist of putting the various processes involved in making a record into a Mill, from the studio, to graphic design suites and marketing department, and letting everyone get involved with the process. There will be eight bands, including Reverend Soundsystem, The Whip, I Am Kloot, New Education and The Virginmarys, a plethora of music industry professionals, and 300 people all contributing to the day, seeing the live recording, helping to design the sleeve, discussing releases strategies and examining the music industry. The whole event is free to attend, but places are limited. The deadline for applications to attend Un-convention Factory has now passed, however we’ve managed to make a few more spaces available. If you think you can bring something to the party then email jeff@fatnortherner.com with your details.

Call For Poster Designs

As part of Un-convention Factory, we are asking creatives to submit designs for a poster for the event. The deadline for submissions is Monday 19th April, when one of the designs will be selected and 300 copies will be screen printed and given to participants of the Factory.

The call for poster designs has now closed. We will be exhibiting entries at Un-convention Factory.


2010 promises to be our most exciting year yet, with events coming together in Birmingham, Brisbane, Colombia, Brazil, Leeds, and many more places in the coming months. We will post details here as soon as we have them.

Huw Stephens leading a discussion on gaining Exposure at an Un-convention in Salford

Future Events

Un-convention Medellin takes place on the 19th, 20th & 21st May 2010. Details

Un-convention Brisbane will take place on the 12th & 13th June 2010. Details

Un-convention Salford takes place on the 1st, 2nd & 3rd October 2010.

Other Recent Events:

Groningen – 13th & 14th January 2010

Indie artists, and industry meet in Groningen to learn about ‘Zero Budget Marketing’

Picture courtesy of Nekolinoge

Thank you to all who took part in Un-convention Groningen, The Netherlands on the 13th and 14th January 2010. The event was amazing, and a special thank you to Lykle, Ard and Nienke at New Music Labs for putting everything together. Photos, videos and links to follow.

Mumbai – 21st & 22nd November 2009

uncon mumbai logo3

Again, thank you to everyone who put together, and took part in, Un-convention Mumbai, India which was held on November 21st and 22nd 2009. Another amazing event; links for videos and panels will follow shortly.

Oxford – October 2009

Thanks to everyone at OX4 in Oxford, for hosting two wonderful Un-convention panels in October as part of their day long celebration of the creativity of the area – inspiring stuff.

Un-con Oxford panel

John Robb hosts a panel on sustaining artists – Un-convention at OX4 (October 2009)

In the meantime, we’ve put together some Podcasts from the Un-convention Salford 2009 panels. Listen to the ‘Outside The Box’ Panel here:

and audio for the other panels can be found here.

There’s also a video of some of the highlights of this years Salford event….

(and you’ll find a few more videos up here). Keep in touch, and hope to see many of you soon.

Also, a very special thank you to Central Salford for their invaluable help with this years event.



“This is an attempt at doing something at a level which is not so far beyond your reach. You know how things in the music industry often seem so far away from your real experience and your real live. This is talking about what you can do, now, rather than what you might if you meet a bloke who knows a girl who works for Orange…this is very real, and I’m very glad to be a part of it”

Howard Monk, The Local

“There is no high school careers advisor who would recommend that anybody does what any of us do.”

Andrew Dubber, New Music Strategies

For those new to Un-convention, read on to find out what it’s all about. There is also an archive of the 2008 event, so you can get an idea of what we’ll be doing, oh, and we made a video too.

“The buzz in the foyer of Sacred Trinity was electric as label startups, digital services and indie musicians bounced ideas and exchanged details – the most thrilling discovery was just how many bands, labels and artists were in a similar situation – there was an immense sense of camaraderie, founded on the simple realization that everyone was pushing in the same direction.

Companies like SoundofMonkey, iThinkMusic, Bearded Magazine and innumerable merchandise, publishing and graphic artist discovered each other and began discussing the problems and solutions in their daily businesses. There simply is not substitute to getting a group of people with ideas in a room and watching those ideas get refined, drawn out and expanded upon for the benefit of all involved.”

Nick Fitzsimons, Penny Distribution

A series of music conferences aimed specifically at the grass roots of the industry, the goal of Un-convention is to bring together like minded individuals to discuss the future of Independent music.

From DIY labels, and self releasing bands, to promoters and agents, entrepreneurs and innovators, Un-convention is looking to the future of music, and how it will develop and flourish in the technological age.

There’s more information about the whos, wheres and whys of Un-convention throughout this site.

A major part of Un-convention is that it is an inclusive and interactive debate. To that end please feel free to leave comments on any of the panel or discussion pages. This is central to the ethos of Un-convention. The music industry is changing dramatically, there are new problems, and new opportunities every day. We have to think differently about what we do, and why we do it. The solutions aren’t going to come from those in ivory towers, they will come from you.

“It’s really an interesting place to be, because there is so much going on, so many new opportunities…what’s going on at Un-convention is people are trying to build a new industry”

Andrew Dubber, New Music Strategies

So get involved. Start the debate. And join us at Un-convention.

To find out more go to the About Un-convention section.

Look forward to seeing you there.

Image: FreeDigitalPhotos.net