Welcome to Un-convention, a series of regional, national and international music conferences for the grass roots of the industry.
2010 promises to be our most exciting year yet, with events coming together in Birmingham, Brisbane, Colombia, Brazil, Leeds, and many more places in the coming months. We will post details here as soon as we have them.
Un-convention Medellin takes place on the 19th, 20th & 21st May 2010.
Un-convention Brisbane will take place on the 5th & 6th June 2010.
Un-convention Salford takes place on the 1st, 2nd & 3rd October 2010.
Most Recent Events:
Groningen – 13th & 14th January 2010

Indie artists, and industry meet in Groningen to learn about ‘Zero Budget Marketing’
Picture courtesy of Nekolinoge
Thank you to all who took part in Un-convention Groningen, The Netherlands on the 13th and 14th January 2010. The event was amazing, and a special thank you to Lykle, Ard and Nienke at New Music Labs for putting everything together. Photos, videos and links to follow.
Mumbai - 21st & 22nd November 2009

Again, thank you to everyone who put together, and took part in, Un-convention Mumbai, India which was held on November 21st and 22nd 2009. Another amazing event; links for videos and panels will follow shortly.
Oxford – October 2009
Thanks to everyone at OX4 in Oxford, for hosting two wonderful Un-convention panels in October as part of their day long celebration of the creativity of the area – inspiring stuff.

John Robb hosts a panel on sustaining artists – Un-convention at OX4 (October 2009)
In the meantime, we’ve put together some Podcasts from the Un-convention Salford 2009 panels. Listen to the ‘Outside The Box’ Panel here:
and audio for the other panels can be found here.
There’s also a video of some of the highlights of this years Salford event….
(and you’ll find a few more videos up here). Keep in touch, and hope to see many of you soon.
Also, a very special thank you to Central Salford for their invaluable help with this years event.

“This is an attempt at doing something at a level which is not so far beyond your reach. You know how things in the music industry often seem so far away from your real experience and your real live. This is talking about what you can do, now, rather than what you might if you meet a bloke who knows a girl who works for Orange…this is very real, and I’m very glad to be a part of it”
Howard Monk, The Local
“There is no high school careers advisor who would recommend that anybody does what any of us do.”
Andrew Dubber, New Music Strategies
For those new to Un-convention, read on to find out what it’s all about. There is also an archive of the 2008 event, so you can get an idea of what we’ll be doing, oh, and we made a video too.
“The buzz in the foyer of Sacred Trinity was electric as label startups, digital services and indie musicians bounced ideas and exchanged details – the most thrilling discovery was just how many bands, labels and artists were in a similar situation – there was an immense sense of camaraderie, founded on the simple realization that everyone was pushing in the same direction.
Companies like SoundofMonkey, iThinkMusic, Bearded Magazine and innumerable merchandise, publishing and graphic artist discovered each other and began discussing the problems and solutions in their daily businesses. There simply is not substitute to getting a group of people with ideas in a room and watching those ideas get refined, drawn out and expanded upon for the benefit of all involved.”
Nick Fitzsimons, Penny Distribution
A series of music conferences aimed specifically at the grass roots of the industry, the goal of Un-convention is to bring together like minded individuals to discuss the future of Independent music.
From DIY labels, and self releasing bands, to promoters and agents, entrepreneurs and innovators, Un-convention is looking to the future of music, and how it will develop and flourish in the technological age.
There’s more information about the whos, wheres and whys of Un-convention throughout this site.
A major part of Un-convention is that it is an inclusive and interactive debate. To that end please feel free to leave comments on any of the panel or discussion pages. This is central to the ethos of Un-convention. The music industry is changing dramatically, there are new problems, and new opportunities every day. We have to think differently about what we do, and why we do it. The solutions aren’t going to come from those in ivory towers, they will come from you.
“It’s really an interesting place to be, because there is so much going on, so many new opportunities…what’s going on at Un-convention is people are trying to build a new industry”
Andrew Dubber, New Music Strategies
So get involved. Start the debate. And join us at Un-convention.
To find out more go to the About Un-convention section.
Look forward to seeing you there.
Image: FreeDigitalPhotos.net
